On top of this one must realize that non-natives do not have the right to vote unless the states or municipalities within Switzerland allow them to gain voting rights after a certain length of residence. I am sure denying foreigners the right to vote sure makes them feel wanted and included in society. Great tactic for integration.
SVP campaign video
For those who cannot read Swiss, one of the titles partway through reads "Heaven or Hell"
Other campaign posters.

The tagline reads"to create security." Notice how the white sheep are kicking out the black sheep?
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